
Feb 10, 2023
Roger Waters and Ukraine
Like Ukraine, Russia needs to look to the future and Putin is not it.
Records were only the beginning; attention itself became a business.
I.R.S. expanded into film, television, publishing, live entertainment, and new forms of promotion because the audience never lived inside one medium. MTV, The Cutting Edge, I.R.S. Media, feature films, broadcasting, and brand partnerships all became parts of the same larger question: how do you make the public care?
This is the machinery behind entertainment—the good ideas, bad ideas, expensive ideas, and ideas everyone later claimed were obvious.


Like Ukraine, Russia needs to look to the future and Putin is not it.