It is amazing and a great lesson in marketing that if one is prepared to outright lie it is a great advantage and nearly impossible to counter. In politics we have no restrictions like we do in product advertising. You cant say a bottle of sugar water will cure cancer – we have ‘truth in advertising laws to prevent that. It is why when we see a drug advertised all the possible bad side affects are presented. Its why products have to list the contents. So when a master no holds barred teller of lies like Trump says “It wouldn’t have happened IF I was president” no law stops prevents him. He is at liberty to say whatever he wants. And the bigger the lie the more it seems to work.
The other fact that is so apparent these days is just how much people can forget even a few short years ago. Todays facts can be completely obscured by yesterdays lies.
As a pundit said not long ago. There are “alternative” truths.